Google Goes to Hollywood for Pay-Per-View YouTube

Google (GOOG) is traveling Hollywood -- and it's application Tinsel Town's acceptable nemesis, YouTube, as a way in.Google is in talks with the above cine studios about a new pay-per-view video alms based on YouTube, according to a new address in the Financial Times. The anonymously sourced commodity quoted "one controlling with adeptness of the plans" as saying:"Google and YouTube are a all-around abnormality with a hell of a lot of eyeballs -- added than any cable or agenda service. They've talked about how abounding humans they could beacon to this...it's a huge number."Even as Hollywood titan Viacom (VIA), which owns Paramount Pictures and Comedy Central, appeals Google's $1 billion YouTube acknowledged victory, top Tinsel Town admiral are accepting comfortable with the seek juggernaut, the commodity suggests. Google has insisted that YouTube, the chargeless video website it purchased for $1.65 billion in 2006, would be assisting eventually. YouTube has been testing alive video rentals -- not downloads -- back the alpha of the year, the cardboard reports, citation a abeyant amount of $5 per cine rental.YouTube and Studios: It's ComplicatedUsing YouTube as a belvedere to barrage a pay-per-view alive cine account is agilely acrid accustomed that abounding in Hollywood -- led by Viacom -- assert to this day that YouTube alone acquired its amazing advance on the backs of their copyrighted content, like The Daily Show and The Colbert Report. But Viacom's accusation targets YouTube about 2006 -- and alleges no affliction against abreast YouTube."Maybe the parties could accept accelerated the timing of new alive options if they had caked their action dollars into innovating rather than their lawyers' pockets," says Eric Goldman, administrator of the High Tech Law Institute at Santa Clara University School of Law.Goldman addendum that Google has spent a whopping $100 actor and counting on its acknowledged aegis of YouTube.Meanwhile, Hollywood can't just avoid YouTube's abeyant -- it dominates online video, and admitting allocution of a $2 billion accessible alms of Hulu, Fox and NBC's ad-supported video service, YouTube is still the Internet video kingpin.Google-Apple Battle BrewingIt's no abstruse that Google is ramping up its Google TV campign, with a eyes of about amalgamation the bisect amid desktop computer and television by carrying broadband agreeable arresting on the big flat-screen TVs that get cheaper by the month. Netflix (NFLX) and Apple (AAPL) already beck all-inclusive cine catalogues to users -- now Google wants to play.In fact, on Sept. 1, Apple is advancing to cycle out an adapted adaptation of its Apple TV product, which has languished admitting abundant antecedent fanfare. Apple's iPhone already goes arch to arch with adaptable phones that use Android, Google's adaptable operating system, which is overextension like wildfire. Now, Google and Apple are aggressive on assorted fronts, including alive music and movies to your active allowance -- and that's acceptable for consumers.Google Searching for HollywoodWith anybody from telecom and cable giants like Verizon (VZ) and Comcast (CMCSA) to Google and Apple focused on accelerated broadband agreeable supply to the home, Google's move to get affable with the above cine studios makes sense. Google absolutely has the adequacy and access to accomplish a play for consumers' active rooms."There's a big befalling actuality for Google to bury its technology into televisions," Kurt Scherf, a arch analyst at analysis close Parks Associates, told me in May if Google TV was announced. "Google has the calibration and the adeptness to ambition users and serve up ads that added players lack."And the seek behemothic does accept ball ties: Google lath affiliate Ann Mather, who abutting in 2005, is a Hollywood adept who captivated cheap timberland boots chief positions at Paramount, Disney (DIS) and Pixar, and was active in Disney's acquirement of the agenda action juggernaut from Apple.